How creative agencies are leveraging data strategies

Advert companies are no strangers to disruption. They are the authorities manufacturers phone on to support maneuver through cultural, economic, and technological change. And these times, numerous delight by themselves on becoming disruptors in their have correct, tough the status quo and navigating this new standard.

As the coronavirus outbreak evolves into the most disruptive force we’ve confronted in fashionable situations, companies are now supporting manufacturers confront a new, unprecedented truth. Amid this kind of immediate change, it’s never ever been additional critical to continue to be on the pulse of the existing climate. For technique folks, this suggests collecting genuine-time info, uncovering new behaviors, rethinking objectives and results, and discovering and building new perception-driven views. I not too long ago spoke to six strategists and company leaders to listen to how they are tackling technique and info insights in a different way correct now, and to discover out what information they have for manufacturers.

Here’s what they had to say.