InterContinental Grand Stanford Hong Kong achieves email open rates that are double the industry average

The brand name

More than a yr back, InterContinental Grand Stanford Hong Kong commenced performing with Revinate Advertising. The staff was enthusiastic about the prospect to integrate their email marketing and advertising with their PMS, Opera, making it possible for them to simply automate guest communications and drive profits through upsell provides.

The obstacle

Digital advertising and marketing manager Nicole Chan knew that driving the finest open up fees needed understanding what communications company wanted to receive. So she employed Revinate Marketing’s Choice Selection feature to uncover out what features have been most interesting to her previous friends. Small did she know that a 12 months later, this details would be used as a person of the primary channels to push reserving throughout the toughest period in the hotel’s background.

In February, 2020, Hong Kong closed its borders to intercontinental travelers thanks to Covid-19. All non-Hong Kong citizens arriving by air from any locale other than mainland China, Macau, and Taiwan have been denied entry. Hong Kong, the moment a bustling tourist place with 81,000 rooms, was now lacking worldwide tourists.

The remedy

Nicole suggests, “It’s a tricky time for absolutely everyone in hospitality, but I’m more thankful than at any time that I have Revinate. So considerably of our advertising and marketing software is automatic so even with less resources we’re equipped to make certain our friends have a excellent, consistent practical experience, from booking, all the way by way of the stay.”

Nicole also found that the do the job that she did to gather visitor choices about features was the ticket to driving direct bookings for the duration of Covid-19. She explains, “We are now sending a few to four staycation features each 7 days to extremely segmented audiences. Our open up rates are double the marketplace average because I know precisely the presents that our company want to obtain and we make positive that we concentrate on the suitable guests with the ideal give. This strategy has enabled us to go on to push bookings with area guests.”

The outcomes

Additionally, Nicole makes use of Revinate Marketing’s upsell attribute to push ancillary income before the visitors check out in by presenting dining offers or home updates. Due to the fact Revinate and Opera are thoroughly integrated, there is no manual details entry or rekeying, which is crucial with minimal staff.

Whilst there are several silver linings about Covid-19, Nicole is thankful for the partnership with Revinate. She claims, “I can’t picture what this year would have looked like without Revinate. The means to push direct neighborhood bookings in an automated style was our saving grace this 12 months. We could not have done that with out Revinate.”