June 23, 2024

Eurocean 2004

Life is an adventure

Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany

simply because we can not travel now doesn’t imply we can not hold the fantasy of travel
alive in our customers’ minds. Here’s a spherical-up of places accomplishing their
little bit to hold dreaming alive.

Go to Greece: #greecefromhome

With the present-day coronavirus pandemic Greece is sending out a concept to the globe: remain household, but at the same time to remain in touch by means of know-how.

The Greek Tourism Ministry has launched its new on the net platform Greece From House to endorse the country’s picture to individuals all around the globe and invite them to take a look at – not by traveling bodily, but virtually from the consolation and safety of their houses.

This is
an initiative established jointly by the Greek Tourism Ministry, the Greek National
Tourism Organisation (GNTO) and Marketing Greece.

In accordance to a report in Greek Metropolis Moments, the Greece From House marketing campaign has three goals:

  • To enable individuals from all around the globe remain in touch with the nation and its tradition
  • For individuals (long term travellers) to learn places and be encouraged by the country’s beauties
  • For tourism industry experts to brush up on their digital expertise

The report also quoted Greek Tourism Minister Harry Theohari as expressing the platform was element of the government’s overall strategic response to the Covid-19 pandemic. It is element of the country’s attempts to “to fortify and handle the picture of our nation as a tourism desired destination,” in addition to preserving general public well being and restarting the economic climate.

The platform targets the two Greek and worldwide travellers.

Singapore Tourism Board: ‘Try This At House – Strategies from Singapore

The Singapore Tourism Board has observed a novel way to inspire and engage with partners, buyers and Singapore at significant in the course of the Covid-19 world wide pandemic.

The NTO has collaborated with creative agency TBWA Singapore to launch a sequence of movies on social media – ‘Try This At House: Strategies From Singapore’ – to inspire you to understand a new creative talent even though checking out your enthusiasm from household.

Among the the movies: Prepare dinner, Tv host and meals writer Sarah Huang Benjamin turning a pack of quick noodles into a mouth-watering nearby dish Peranakan brothers Raymond and Edmond Wong decorating reusable facial area masks sneaker designer Mark & Sue-Anne (Mr & Mrs Sabotage) reworking the humble bedroom slippers artist Tan Zi Xi (aka @messymsxi) takings up the upcycling obstacle with widespread household products.

“We teamed up with our creative agency TBWA
to enable locals and abroad fans hold their spirits up. The thought was to take a look at
their enthusiasm and enable them understand new expertise from our household-grown abilities – be
it cooking, crafting, and additional – in the consolation of their possess houses. We hope
anyone enjoys a flavor of Singapore,” explained Lim Shoo Ling, brand director of
Singapore Tourism Board claims

Observe Peranakan-encouraged creations with Raymond and Edmond Wong

Observe the household dress in makeover with Mr and Mrs Sabotage

Observe the lower, reuse and upcycle with Tan Zi X

Place Germany: Dream Now – Go to Later on #DiscoverGermanyFromHome

Keep household, remain healthier. That’s the concept from the German National Vacationer Board (GNTB) to individuals worldwide who can not travel thanks to travel restrictions imposed by nations in a bid to halt the distribute of  coronavirus.

The tourism board has brought collectively its ongoing advertising and marketing functions on all social media channels worldwide in a communication marketing campaign referred to as #DiscoverGermanyFromHome. A three-minute film was made to enhance the marketing campaign.

inspiration and information we retain lively consumer dialogue and contacts
in the worldwide travel industry. We are building the foundation nowadays for
launching prosperous restoration programmes in the long term,” explained Petra Hedorfer,

Germany expects to see restoration in the tourism industry in the next 50 percent of the year, with marketing campaigns rescheduled to be rolled out quickly in accordance with the market place.

Showcased picture credit rating: (Fishing harbour of Vathi): Uncover Greece