November 30, 2022

Eurocean 2004

Life is an adventure

Meet Kephi, the new sustainable brand redefining luxury basics

The London-centered vogue brand aims to advertise conscious spending to attire by supplying of lavish necessities with an empowering message of good action setting the tone for manner on a path ahead.

Press Launch

current: Dec 5, 2020 11:00 EST

With manner as one particular of the most polluting industries in the entire world, now a lot more than ever, people and models place wonderful emphasis on how merchandise are produced, exactly where they are sourced from and the sustainable qualities of its elements.

It is approximated that 85{46dd52bca0123ad67b2d1222819e83fd0a56e45ca5068239f05f0c514f1e20f9} of all textiles close up in landfills when washing some kinds of outfits sends hundreds of bits of plastic and poisonous chemicals into the ocean. Not to point out h2o and electrical power consumption, human price tag and a myriad of other challenges.

This developing feeling of uneasiness about the way the manner marketplace was established up was mainly what determined the start of vogue label Kephi. Its founders not only saw the have to have to tackle the absence of transparency, ethics and regard for the setting but also needed to build deeply significant clothing that reminds the entire world that “we all have an lively part in our collective future.”

Kephi believes in the reworking energy of clothes and how it can improve a person’s mindset. This is why adopting a new strategy to mindful dressing can positively affect the way persons truly feel, their perfectly-becoming and induce a profound and long lasting effect in just about every element of a person’s lifetime.

For this rationale, the brand develops every garment taking into account its environmental influence by working with sustainably sourced resources these kinds of as recycled materials and natural and organic cottons. In addition, Kephi ensures liable producing is carried out and cautiously considers moral factors like wages and safe operating situations for the people today who make the items.

Kephi focuses on meticulously produced wardrobe essentials, like tracksuits, t-shirts, hand-dyed denim and sharply reduce blazers in a neutral colour palette which renders both of those menswear and womenswear collections with an simply neat fashion that have a timeless and high-class attraction.

But much more than just creating sustainable garments, Kephi would like to emphasise on their even bigger mission to generate and market a positive way of thinking which in the end qualified prospects to wonderful constructive improvements. It’s no surprise its founders ended up inspired by the Greek phrase ‘kefi’—which ordinarily refers to pleasure, passion and happiness— to title their manufacturer.

But this encouraging spirit that underlines the brand not only existing as an abstract idea: positive and inspiring messages are actually embroidered and printed on the clothing, incorporating to Kephi’s contemplating exterior of the box when it arrives to design and style and originality.

In truth, Kephi aims to be a voice for people who are brave, those people who are not scared to present their enthusiasm for everyday living and dare to do the job difficult to accomplish aims.  

The founders want every single and each and every piece be more than a terrific merchandise of clothing that lasts, they want it to provide as a resource to empower people today who want to generate meaning and push favourable motion in their personal daily life and the lives of some others. 

Media Call:

Enterprise: Kephi​​
Email: [email protected]
Telephone: +442039662169
Address: 71-75, Shelton Street, Covent Back garden, London, WC2H 9JQ

Source: Kephi