As it continues to length by itself from its hedonistic past and recalibrate as a enterprise-targeted spot, Las Vegas has rejigged its famed advertising slogan.
Gone is ‘What occurs in Vegas, stays in Vegas’, to be replaced with ‘What Comes about Here, Only Comes about Here’.
The new marketing campaign introduced during the Grammy Awards, producing Las Vegas the initially spot to ever position a 60-next advert during the worldwide broadcast of the party.
Las Vegas tapped into its roster of star-studded resident performers to showcase the spot.
The new advert options Live Nation residency artists Shania Twain, Christina Aguilera and Aerosmith, who filmed their part during 1 of their “Deuces Are Wild” residency dates at Park Theatre at Park MGM.
Both of those Twain’s “Let’s Go!” and Aguilera’s “The Xperience” residencies are at Zappos Theatre within Earth Hollywood Resort & On line casino.
It also showcases Girl Gaga’s bandleader, Brian Newman, and his present ‘Brian Newman Following Dark’ at the NoMad Cafe at NoMad Las Vegas, as well as UFC heavyweight fighter Francis Ngannou.
“Las Vegas utilised an outstanding array of world wide superstars to deliver the message that what occurs in Las Vegas only occurs below,” mentioned Steve Hill, main executive and president of the Las Vegas Conference & Guests Authority.
“Millions of readers vacation to the spot annually as it’s the only position that delivers so many exclusive amusement, culinary and nightlife activities in 1 location.
“Nowhere else can you dine at a handful of superstar chef restaurants, see top-tier talent like Aerosmith, Shania Twain and the Vegas Golden Knights, and recharge at some of the world’s top-rated spas, all in 1 weekend.”
The advert was filmed in Las Vegas and is airing on key nationwide and community channels.