
Singapore Airways and CapitaLand nowadays embarked on a new rewards partnership that will produce higher worth to their members, commencing with the launch of a two-way rewards conversion programme amongst their respective KrisFlyer loyalty programme and CapitaStar buying and way of life benefits programme. This partnership will allow for KrisFlyer and CapitaStar customers to redeem their miles and STAR$® for a huge assortment of way of life and journey benefits. Customers can also seem forward to more programme positive aspects this sort of as exclusive CapitaStar buying, eating and life-style rewards on the Kris+ mobile application, with far more other benefits and privileges made readily available progressively.


With the conversion programme, KrisFlyer and CapitaStar associates are able to convert in between miles and STAR$® on the two benefits programmes specifically and seamlessly by using SingaporeAir.com, the SingaporeAir cellular app, the Singapore Airlines lifestyle app Kris+, the CapitaStar mobile app and CapitaStar.com. Conversions can be done digitally, 24/7 on-the-go, at members benefit.


The partnership presents much more decisions to associates of the two programmes as they unlock a vast range of choices to use their miles and STAR$®. This incorporates around 40 KrisFlyer airline partners and much more than 180 non-airline companions throughout 780 spouse stores across Singapore, as effectively as at 16 taking part CapitaLand malls island-huge and on CapitaLands digital platforms eCapitaMall and Capita3Eats1.


Ms JoAnn Tan, Senior Vice President Marketing Preparing, Singapore Airways, said: This partnership with CapitaLand, Singapores most significant retail operator, is portion of our constant journey to add new companions to our membership ecosystem. The travel, buying and life style benefits provided by KrisFlyer, Kris+, and CapitaStar are an fantastic enhance for a single a different. This allows us to offer you a wider vary of eating, retail, vacation, and amusement encounters, for equally sets of users.


Mr Reuben Yong, Head of Coalition, CapitaLand Singapore reported: CapitaLand stands as Singapores most significant mall operator and by our purchasing and lifestyle benefits programme, CapitaStar, we are committed to expanding our associate benefits and privileges to far better meet up with consumers switching life-style desires. We are self-confident that our collaboration with Singapore Airlines and KrisFlyer will make a far more numerous, flexible and holistic worthwhile experience for additional than 1.1 million CapitaStar users, further strengthening CapitaStars placement as a single of Singapores foremost buying and way of living rewards programmes.


Additionally, as a retail ecosystem company, we belief that this strategic partnership will support travel additional footfall and optimise omni-channel product sales conversions to our retailers across CapitaLand malls as well as online at eCapitaMall and Capita3Eats.


To celebrate this start, 8 fortunate users who convert amongst miles and STAR$® from 5 April to 4 Might 2021 will be selected to gain 100,000 KrisFlyer miles, equivalent to a spherical-vacation Business Course ticket to Tokyo2, or 1,000,000 STAR$® (equal to S$1,000 eCapitaVoucher) for use at extra than 2,700 suppliers throughout CapitaLand malls island-vast and on CapitaLands digital platforms eCapitaMall and Capita3Eats. For far more information and facts, stop by listed here.

1 For extra info on collaborating CapitaLand malls, pay a visit to https://www.capitastar.com/sg/en/capitastar-application/collaborating-malls.html.

2 This is based mostly on a Saver award ticket redemption amount.


Annex A: Details Conversion Charge for each programmes


(a) KrisFlyer to CapitaStar Conversion: 3,000 KrisFlyer miles can be transformed to 21,000 STAR$® (equivalent to S$21 eCapitaVoucher)


Note: Minimum amount of 3,000 KrisFlyer miles per conversion, and a maximum of 30,000 KrisFlyer miles allowed for conversion per calendar 12 months. All conversions are fast.


(b) CapitaStar to KrisFlyer Conversion: 9,880 STAR$® can be transformed to 380 KrisFlyer/KrisPay miles


Notice: Minimum amount of 9,880 STAR$® for each conversion, and a highest of 350,000 STAR$® authorized for conversion for each calendar calendar year. All conversions are immediate.
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