MARY ELLEN: Today every lead counts more than ever,
because businesses have fewer hours of operation, smaller staffs,
so it’s critical to find customers that are really right in that window
and closest to buying a product or service.
NATALIE: In this episode of the update, I talk with Mary Ellen Coe
about how to connect with new customers by tapping into intent.
Can you talk a little bit about the typical customer journey
that advertisers are thinking about when they’re creating their lead gen strategies?
MARY ELLEN: Lead gen really