Marketing

The Update: Fundamentals of marketing leads

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MARY ELLEN: Today every lead counts more than ever,

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because businesses have fewer hours of operation, smaller staffs,

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so it’s critical to find customers that are really right in that window

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and closest to buying a product or service.

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NATALIE: In this episode of the update, I talk with Mary Ellen Coe

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about how to connect with new customers by tapping into intent.

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Can you talk a little bit about the typical customer journey

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that advertisers are thinking about when they’re creating their lead gen strategies?

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MARY ELLEN: Lead gen really

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The Update: Importance of Marketing Partners

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MARLA: What agencies have been able to do

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is leverage thinking across a number of different clients

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and the great thing about agencies I would say this is like

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they just figure it out.

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So whether it was production

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or any sort of solution that needed to be done,

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they just came together.

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TARA: In this episode of The Update

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I speak with Marla Kaplowitz

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about why marketing partners

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are more important than ever

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and what agencies are doing to deliver

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even more value to their clients.

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The Update: Milk Bar Delivery Marketing

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The beauty of digital advertising for us

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specifically through the pandemic

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is in the flexibility

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of when we can pivot.

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On this episode of The Update

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we talked to Christina Tosi from Milk Bar

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on how their digital transformation

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has led to sustainable growth.

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Tell us a little bit about yourself

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and the story behind Milk Bar.

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So I grew up in the Midwest

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and went to college for electrical engineering and applied mathematics.

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And I ended up somehow moving to New York City

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to go

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3 retail marketing strategy learnings

The COVID-19 pandemic has demonstrated just how quickly consumers’ pursuits and getting habits can change. To retain up with switching client need for products and solutions and services, enterprises are adapting their marketing and advertising techniques to reply in real time. I converse to brand names each individual day about how they’re adapting their ideas and modifying their investments in electronic promotion. The problems brand names deal with these days are elaborate, specifically as entrepreneurs pivot their concentrate to e-commerce. Below are 3 classes uncovered from brand names who have designed that pivot and grown profits.

Travel discovery and profits

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The Update: Shift to virtual event marketing

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The playbook we’ve all been working off of for the past couple of years just needs to get thrown out.

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Things are really different.

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Needs have changed and as a consequence we need to change as an industry

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and we need to design for what people need right now

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In this episode of The Update,

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Marcelo Alba from Google’s Events and Experiences team

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the pitfalls and opportunities brands face as they take their events online.

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So as your team is figuring all this out,

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What have you learned? What approaches or

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