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The New Social Media Model of International Marketing is the Secret to Shaanxi Winning the Market

Press Release

up to date: Mar sixteen, 2020 13:36 HKT

As the beginning point of the ancient silk road, Shaanxi offers ample historical and cultural methods and is striving to create an intercontinental tourism hub and a globe-class cultural tourism middle. In the period dominated by social media and community stream, Shaanxi Provincial Department of Tradition and Tourism has been subsequent the development of the times, actively displaying the globe the new graphic of Shaanxi history and modernity as a result of the social media platforms. 

In the variety of “culture + tourism + situations,” Shaanxi social media brings together distinctive on the internet posts and offline artistic exercise advertising, utilizing differentiated operations on 3 platforms (FB, TW, INS). In the past 12 months, followers of Shaanxi’s 3 social media platforms exceeded forty,000, with sixty,000 once-a-year interactions and around ten million once-a-year exposures. 

Over the past 12 months, a variety of advertising tactics have emerged to bring in tens of millions of abroad enthusiasts to Shaanxi platforms. Among them, the exhibition in Vidcon and the “Shaanxi Rhythm” exercise are worthy of mentioning listed here. 

The artistic booth introduced by the Shaanxi Provincial Department of Tradition and Tourism produced a breathtaking physical appearance at Vidcon, a single of the premier celebrations in the globe. As the to start with cultural and tourism graphic offered at VidCon, Shaanxi had still left a deep perception on the enthusiasts.

To fortify the follow-up influence of Vidcon and further screen the characteristic of Shaanxi tourism culture in-depth, “Shaanxi Rhythm,” an offline exercise, introduced a high collision amongst Chinese and Western cultures. It tailored “break up-display,” Tiktok’s most well known enhancing system, to make synchronous comparison amongst China and abroad, forming a time-house connection amongst the two. This exercise specifically conveyed the essence of Shaanxi culture and artwork, not only gave abroad enthusiasts a thorough being familiar with of Shaanxi cultural tourism but also deepened the influence of Shaanxi cultural tourism on international enthusiasts.

In recent years, Shaanxi Provincial Department of Tradition and Tourism has carried out a quantity of social media advertising projects abroad, reflecting Shaanxi taste and Chinese type as a result of the integration of culture and tourism. Shaanxi has normally been at the world’s top-edge in cultural and tourism promotions, and it will much better introduce the culture, history, and humanities of Shaanxi to the audiences all around the globe in the in the vicinity of long run.

Supply: Shaanxi Provincial Department of Tradition and Tourism