The WiT Podcast – Episode 30: Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation

Think about this –
last year, Singaporean citizens manufactured about 8.58
million outbound departures by air and there were being around 2.13 million outbound
departures by sea in that identical yr. Incredible figures for a little island of 5.6
million men and women … so wherever did they travel to this year with borders closed?

Well, the island of
Sentosa became their principal playground and the Sentosa Improvement Corporation
and its partners have been hectic adapting, building and experimenting in a
international planet absent nearby.

From owning 20{46dd52bca0123ad67b2d1222819e83fd0a56e45ca5068239f05f0c514f1e20f9} of its
customer figures coming from domestic pre-Covid, effectively, it’s absent to 100{46dd52bca0123ad67b2d1222819e83fd0a56e45ca5068239f05f0c514f1e20f9} and you
can think about the pressure it’s positioned on the island in particular all through this 12 months
conclude.

In this wide-ranging discussion with Mira Bharin, Director, Brand name, Internet marketing and Communications, Sentosa Improvement Company, we converse about how Sentosa and its enterprises have tailored, the new equipment it is adopted in participating with its consumers – from gamification to stay streaming, and the strategies she’s found out about her island dwelling.

And like the most fascinating
journeys, the conversation takes a detour into make-up and lipstick territory
where we talk of how “masks have develop into the new lipstick”, foodstuff (locate out
in which the finest rooster rice is on Sentosa), and beer.

Indeed, SDC has released Singapore’s
to start with destination-influenced beer branded “Islander Brew” in collaboration with
Brewerkz and it is also Singapore first carbon neutral beer.
There are 4 flavours to pick from and the way Mira describes her
favourites tends to make you just want to consider it.

And guess what Mira’s biggest desire for 2021
is?

Have a hear.