April 1, 2023

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AHIC 2020: Ras al Khaimah outlines renewed investment strategy | News

Ras Al Khaimah Tourism Development Authority has declared a extensive-phrase expenditure system built to strengthen the growth and diversification of Jebel Jais – the maximum mountain in the United Arab Emirates.

The announcement of continued expenditure underscores the resilience of the emirate and a need to assemble recovery momentum despite the challenges imposed this yr by the Covid-19 pandemic. 

The information was unveiled at AHIC on the Highway, having position this 7 days in Dubai.

This yr, AHIC will provide jointly key field leaders and stakeholders in a new format featuring a mixture of bodily and digital periods, which will be attended by
Raki Philips, chief executive of Ras Al Khaimah Tourism Development Authority, and Alison Grinnell, chief executive of RAK Hospitality Keeping.

In accordance to the Globe Financial Forum Covid Action System, journey tastes and styles have modified, main to renewed interest in significantly less crowded destinations.

In just this context, a key development that has emerged is character tourism, given that it provides travellers a mixture of social distancing, discovery and relationship with character, all of which aligns seamlessly with the Jebel Jais knowledge.

From a broader place point of view, Ras Al Khaimah’s range in landscape and supplying will make it an great for site visitors wanting for comfort and security in expansive options and where by social distancing is easier to exercise in serene surroundings on the mountains, on the coast or in the desert.

A variety of govt sectors of Ras Al Khaimah, such as RAK Chamber of Commerce and Field have labored jointly to detect a extensive-phrase expenditure system that will produce ongoing funding for the improvement of character-primarily based tourism attractions on Jebel Jais.

All initiatives and builds will be formulated in the most sustainable way probable in purchase not to disrupt the mountain eco-method but somewhat to enhance knowledge and knowing of conservation.

The new phased expenditure system will concentration mostly on establishing Jebel Jais as a standalone place by additional diversifying its supplying by several new character-primarily based initiatives such as a pop-up lodge concept, scheduled to open in the second fifty percent of 2021, which will introduce exceptional cliff aspect accommodation with unrivalled picturesque mountain views.

In addition, a mountain lodge, located adjacent to the renowned mountaineering trails will provide luxury accommodation when it opens in 2022. 

Vacationers will also get to knowledge the mountain from a absolutely unique point of view by winding by attractive landscapes with the Jais Coaster, a summer season toboggan/bobsled concept influenced by the Alps, which will open in quarter two of 2021.

Including but yet another to start with to its varied supplying, Jebel Jais will also be the home Sky High Meetings, the to start with-of-its-kind maximum conference room in the UAE great for business enterprise conferences and gatherings in opposition to the backdrop of the Hajar mountains, slated to open later this yr.

Raki Phillips, chief executive of Ras Al Khaimah Tourism Development Authority, mentioned: “Seeing the tourism and hospitality sectors unite all through this time period and pivoting in reaction to challenges imposed by the pandemic has been certainly inspiring.

“We are honoured to be portion of this year’s Arabian Resort Financial commitment Meeting (AHIC) and appear forward to sharing Ras Al Khaimah’s knowledge in navigating by these moments with a concentration on setting up a more robust place, as a result.

“Our road to recovery is even now in its early phases, but we have now seen considerable uplift in the tourism and hospitality sectors’ efficiency main to Ras Al Khaimah possessing the strongest RevPAR efficiency in the GCC.”

The emirate is also assigning appreciable resources to enhance the infrastructure on Jebel Jais and facilitate easier obtain for site visitors and boost their in general knowledge on the mountain.

Some of the key locations of concentration array from public camping places, night time mountaineering trails to a foundation jump system, e-bikes and an electrical car charging station.

A lot more Information

Locate out more about AHIC on the Highway on the formal web-site, or follow all of the Breaking Journey Information protection of the show here.