The Bermuda Tourism Authority has introduced the appointment of Bermudian Charles H. Jeffers II to the publish of chief govt officer. Jeffers, a 26-year veteran of the vacation spot advertising sector, was employed by a worldwide look for to fill the leadership part remaining vacant next Kevin Dallas’ departure in February 2020.
Jeffers joins the Bermuda Tourism Authority (BTA), ending his tenure as chief running officer at Check out Baltimore, the formal desired destination administration corporation (DMO) for Baltimore, Maryland. He was dependable for day-to-day operations, like HR, finance, IT, study, membership, and the Visitor Centre at the tourism physique, which in 2019, welcomed 27 million guests, creating $6 billion in financial impression.
Philip Barnett, chairman of the BTA Board HR subcommittee reported, “While global tourism grapples with the fallout of the ongoing pandemic, it’s vital that tourism’s management is in able hands as we work to get to the other side of the crisis. So, soon after an exhaustive recruitment exercising, by professional global tourism recruitment agency SearchWide International, we are delighted to welcome a residence-developed skilled with above 26 a long time of significant-degree tourism encounter to this essential purpose.”
Prior to his part at Stop by Baltimore, Jeffers served as COO for Locations Worldwide, a global trade affiliation for spot corporations like BTA, supporting associates from 600 locations in 13 international locations. He also served in progressive roles in the Atlanta Convention & Visitors Bureau.
Jeffers has an undergraduate degree from American Intercontinental University, a master’s degree from Georgia State University and has realized the CDME (Qualified Designation Administration Govt) designation.
Jeffers assumed the executive post on April 1, 2021.
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