LONDON — InterContinental Hotels & Resorts has released 10 exclusive non-fungible tokens (NFTs) in collaboration with British artist Claire Luxton. Each individual NFT is motivated by the attractiveness of international travel employing the purely natural flora and fauna signature to the artist’s function to illustrate the brand’s storied heritage and significantly-flung destinations.
Every single of the NFTs involve a scarce utility, which is an inclusion that adds worth to the NFT outside of the artwork alone ownership of an NFT showcasing a one particular of 10 custom made artwork from Luxton, whose actual physical performs are valued in between £3,000 and £5,000 for every print InterContinental Ambassador position, which delivers advantages and elevated recognition with Platinum-Elite standing in the completely re-created IHG Just one Rewards program and a just one-night time remain at the new InterContinental Rome Ambasciatori Palace, opening in 2023.
“As our ethos of discovery and modern day luxury carries on to evolve, we are fired up to start this subsequent iteration of our ongoing collaboration with Claire Luxton,” says Tom Rowntree, VP of Worldwide Marketing for luxury makes at IHG Hotels & Resorts. “Aiming to press boundaries and set up an inspiring new streak of creativeness, the special collection will see InterContinental Resorts & Resorts link with both of those society and visitors in a present-day way. This collaboration permits a exceptional encounter that encapsulates the forward-wondering technique of InterContinental Hotels & Resorts.”
This is the 3rd installment of InterContinental Lodges & Resorts’ partnership with Claire Luxton. Previous December, she designed an set up that was projected on to the façade of InterContinental London Park Lane in honour of the brand’s 75th anniversary. The partnership then observed the unveiling of immersive experiences at InterContinental London Park Lane, New York Barclay and Dubai Pageant Town in Might 2022.