InterContinental Accommodations Team has rebranded as IHG Inns & Resorts as it prepares for the return of global travel this year.
The brand name refresh reflects the company’s advancement to 16 models, with friends now able to walk via the doorways of approximately 6,000 resorts across 100 nations.
With an current id, the enterprise stated it was concentrated on strengthening notion, how it engages friends, hotel house owners and colleagues and much better selling the breadth of its portfolio.
The IHG Accommodations & Resorts visible model identity has been offered a makeover to superior tell the tales of the brand name and make it extra appropriate and eye-catching to buyers – notably a more youthful demographic of people, as nicely as resort entrepreneurs, colleagues and potential expertise all around the planet.
Through new colours, images and font, its eye-catching, energetic structure showcases the models and lodge activities in the most participating way, the enterprise claimed.
Claire Bennett, main customer officer, IHG Inns & Resorts, mentioned: “The vacation marketplace has confronted troubles like under no circumstances just before, and even though adapting to new realities we’ve also stayed true to our roots.
“We have an amazing relatives of manufacturers, centred close to connecting folks – strengthening family members bonds, forging company partnerships, uniting much-flung good friends and engaging with our communities.”
IHG Lodges & Resorts divides its brands into 4 groups.
The luxury and life style selection is residence to 6 Senses Resorts Resorts Spas, Regent Accommodations & Resorts, InterContinental Inns & Resorts, Kimpton Motels & Dining places and Lodge Indigo, whilst the quality collection hosts Hualuxe Accommodations & Resorts, Crowne Plaza Accommodations & Resorts, Even Motels and voco Motels.
The essentials assortment includes Holiday Inn Hotels & Resorts, Holiday Inn Specific and avid lodges, although the suite collection welcomes extended-remain company to Atwell Suites, Staybridge Suites, Vacation Inn Club Holidays and Candlewood Suites.
Bennett extra: “As we proceed to guide via and over and above the pandemic, we’re clear who we are, what we stand for and how we can help visitors open up up their planet once again when they’re all set to travel.
“And we all really feel we have to have that much more than ever, since vacation not only opens doors, it opens minds and hearts.
“That’s why our resorts are additional than just a backdrop to life’s particular moments, they are a assortment of welcoming ordeals.”