Interim CEO Petra Roach Leaves Barbados Tourism, Heads to Grenada

The Barbados Tourism Marketing and advertising Inc. (BTMI) declared on Monday it is bidding farewell

The Barbados Tourism Marketing and advertising Inc. (BTMI) declared on Monday it is bidding farewell to global head of markets and interim CEO Petra Roach, who is leaving to choose up a new opportunity with the Grenada Tourism Authority later on this year.

In a assertion from the Board, BTMI Chairman Roseanne Myers thanked Roach for her noteworthy contribution to Barbados’ tourism field around the decades. “On behalf of the Board, administration and personnel we say a sincere thank you to Petra Roach for her many years of service and management,” Myers claimed. “She has been a great asset to Barbados for two many years and her contribution to the development and advancement of tourism sector has been remarkable.”

Roach’s tenure with the Barbados tourism board began in 2002 with the then Barbados Tourism Authority, where by she ably worked with the United Kingdom staff as vice president. Next a transient stint as interim CEO in 2014 during the tourism authority’s transition time period to the BTMI, she then designed her mark as director for the United States in 2015, ahead of assuming the purpose of international head of markets in 2019. Roach held the write-up of interim CEO considering that previous year November. 

In a personal statement, Roach thanked the BTMI, adding “I desire model Barbados properly mainly because it is been a great experience that has aided me hone my skills.”

In purchase to have an affect on a seamless changeover over the next couple essential months, present U.K. director Cheryl Carter will act as head of world wide marketplaces, and the board, with a new commercially centered internet marketing mandate, will be expediting its recruitment of a CEO.

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