Jamaica Tourist Board has welcomed the launch of the 2nd annual Jamaica Rum Competition for the duration of an event at the Campari headquarters in New York.
The competition celebrates and recognises the outsized affect the location has had on the earth with its rum, meals and audio.
The Jamaica Rum Competition, scheduled for Hope Gardens Feb twenty ninth-March 1st, serves to showcase the distinct culinary and cultural offerings of Jamaica.
Aimed at encouraging new and repeat readers to practical experience the vivid location, the festival’s area in Kingston also showcases the funds city as a premier enjoyment hub.
“As a location, we have sought to undertake an aggressive advertising and marketing method to maintain Jamaica major of intellect for travellers preparing their following getaway,” explained Philip Rose, Jamaica Tourist Board regional director, north-east United States.
“Part of this method is our new model positioning – Jamaica Heartbeat of the Globe.
“The Jamaica Rum Competition is an fantastic case in point of our bigger-than-everyday living activities as it combines lots of of our uniquely Jamaican assets – heat individuals, prosperous society, vivid enjoyment, savoury cuisine, and of course our fiery rum.”
The competition will aspect artists this sort of as Protégé, Ky-mani Marley, Freddie McGregor and extra.
During the competition, Appleton Estate Jamaica Rum will host interactive seminars with the first feminine learn blender, Pleasure Spence, and senior blender, David Morrison.
The Jamaica Tourist Board, founded in 1955, is the nationwide tourism agency of the island and is based in the funds city of Kingston.
The organisation has places of work in Montego Bay, Miami, Toronto and London.
Consultant places of work are positioned in Berlin, Barcelona, Rome, Amsterdam and Mumbai.
The Jamaica Tourist Board is deemed the Caribbean’s Main Tourist Board by voters at the Globe Vacation Awards.