April 19, 2024

Eurocean 2004

Life is an adventure

New Vrbo ad tugs at heartstrings with John Legend and real-life reunions

Holiday rental corporation Vrbo unveiled its largest marketing campaign to date with a new advertisement that includes John Legend and true-everyday living family members who did not realise they’d be suffering from surprise reunions with beloved kinds whilst cameras rolled.

The scenes participate in out as Legend performs a
new version of the vintage song “I Can See Obviously Now.” (see movie below)

The “Vrbo Provides: After a Extended Wait”
collection of ads is all about family members: Hugo and Tomas finding a write-up-pandemic wedding day
redo with their people as surprise friends Susan and Peter meeting their seven-month-old
grandchild for the first time in a Vrbo and other promenade, birthday, reunion
celebrations families have been craving. Legend debuted the commercial
and surprise reunions in an unprecedented 2:30 section that aired in the course of
the season finale of The Voice. 

“Vrbo believes there is nothing at all more
essential than being with the folks you really like, and we’re celebrating that it is
ultimately time to be reunited,” said Lish Kennedy, Vrbo’s vice
president of world-wide brand. “The songs and tales are so highly effective that we
resolved to debut the ad by airing driving-the scenes footage alongside with this
goosebump-producing commercial alongside one another on community Television in a way that is hardly ever
ahead of been carried out.”

Sixty- and thirty-next versions of
“Vrbo Presents: Just after a Prolonged Wait” will air throughout main networks
such as ABC, NBC, and E! and on the internet in YouTube and Fb advertisements. Legend
joined forces once more with shut collaborator and Grammy Award-winning singer and
songwriter Raphael Saadiq to generate the rendition of Johnny Nash’s “I Can See
Evidently Now” showcased in the ad. 

The movies can be seen at Vrbo.com/jointly. The campaign webpage will be updated a Vrbo releases for a longer period variations of the behind-the-scenes reunion stories and provides a lot more marketing campaign things celebrating prolonged-awaited loved ones togetherness by way of the summer time.