All which is for the potential, although. Simply because correct now, brand leaders — no matter if company or customer side — have selections to make. Each and every handful of minutes a new email arrives with a report on “What matters now” or “How your shoppers are feeling.” It is impossible to read them all and nevertheless purpose. Don’t even hassle. I’ve read them for you, and below are the branding lessons I’ve discovered.
Keep investing in marketing and advertising (even if not correct now)
In a standard recession, the clever go is to invest by means of it.