How to rebrand to drive growth

Recognize customer perceptions to impact your strategy

By uncovering what info would enable people today better have an understanding of your item and brand name, you can a lot more successfully talk to them. Rakuten knew that buyers previous and new would want to be educated, not only about what it did, but even one thing as very simple as how to say it.

“‘Rakuten’ is tricky to pronounce for several Us residents, so good pronunciation of our brand name was the original obstacle for us when we thought of our rebrand technique,” said Trever Gregory, vice president of brand

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