To cope, people are turning to electronic activities to fulfill their craving for escape and exploration. General, lookup curiosity in “virtual” is up nearly five hundred% because January, with greater curiosity in digital methods to vacation3 including on the lookout for “live zoo” (U.K.) and “visita virtual” (digital tour in Spanish).
Not all escapes entail new places, nevertheless. For some, hoping their hand at a new talent is escape more than enough. For example, we’ve viewed an greater curiosity in how to make factors, including “como hacer pan” or “how to bake bread” in Spanish.4 For other folks, social isolation has designed extra time to binge view their favourite shows — lookup curiosity for Netflix is now spiking in between midday and six p.m.5
For quite a few, navigating distant work and redefining what leisure time looks like will entail a lot of trial and mistake. Research offers a window into what people care about and the place they’re on the lookout for enable and for inspiration.