THE WORLD’S FIRST SUSTAINABLE SEA CATWALK

THE WORLD’S 1st SUSTAINABLE SEA CATWALK

JESSICA MINH ANH TO Rework LNG-Driven COSTA TOSCANA INTO A SKY-Significant RUNWAY IN PORTOFINO
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Genoa, January 28, 2022 – On 28 February 2022, producer powering the world’s most modern Fashion x Sustainability tasks, Jessica Minh Anh, will remodel the new LNG-powered cruise ship, Costa Toscana, into a sky-high sea catwalk. In opposition to the cinematic backdrop of the Italian Riviera, J Spring Fashion Show 2022 will supply a message of sustainability and design and style, while marking a historic milestone in both equally the fashion world and the cruise market.

The substantial-profile event will welcome the world-wide media and exceptional VIPs on board Costa Toscana, a new age “smart town at sea”, before its inaugural cruise in Portofino, Italy. Taking part manufacturers, which will be unveiled in mid-February 2022, will premiere a mixture of haute couture and all set-to-have on collections from 5 continents. Jessica’s prior catwalks included Paul Costelloe, Montblanc, Yumi Katsura, Ziad Nakad, Shiatzy Chen, and Tony Ward. The pink-carpet working experience will characteristic the very best in Italian artwork, architecture, tradition, luxury and delicacies along with the remarkable catwalk.

On her variety of Costa Toscana for the catwalk location, Jessica Minh Anh stated “This unique instant in heritage delivers an option for a sustainable “restart” of our society. Costa Toscana aligns completely with my mission of highlighting sustainability in a visually eye-catching way. It operates by Liquefied Natural Fuel, just one of the most advanced technologies to minimize emissions appropriate now. It represents a breakthrough in the vacation marketplace. I am honored to celebrate the resurgence of company and fashion on these kinds of a unique ship.”

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J Spring Fashion Clearly show 2022 is Jessica Minh Anh’s appear-again catwalk after the phenomenal accomplishment of “Runway on the Runway” at JFK intercontinental airport just before the pandemic, the place the supermodel turned entrepreneur promoted the globally sustainable provide chain. This exhibit will incorporate three of Jessica’s well known catwalk collection, namely Fashion x Sustainability, Catwalk-On-H2o, and Sky-High, into a single thoughts-blowing extravaganza. Previous editions took location atop the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Ability Plant, and international cruise ships in Dubai, New York, Sydney, and Hong Kong.

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Jessica Minh Anh is a pioneer in marrying fashion with sustainability, just like Costa Cruises in offering the most innovative sustainable ships”, stated Mario Zanetti, President of Costa Cruises. “Costa has been the to start with in the environment to run LNG-driven ships, and focuses on price-driven, sustainable and inclusive tourism.  As the journey industry is gradually recovering, it is very thrilling for us to welcome Jessica on board, and have her start these an important message in a inventive way on our new flagship, Costa Toscana. We are also proud that this collaboration will occur in Italy and particularly the Ligurian Riviera!

 The formal web-site check out took area past weekend on Costa Toscana in Civitavecchia, wherever Jessica Minh Anh achieved with the president of Costa Cruises to explore the floor prepare, plan, setup, and exceptional solutions for the media and attendees. The official marketing campaign online video captured the iconic instant as Jessica Minh Anh ran atop the sky-higher catwalk in a shiny pink gown from the picturesque backdrop of the large ship, deep blue sea and skyline. One can only count on however a further head-blowing manufacturing from a girl who revolutionized world-wide runways. For a lot more info, be sure to go to JMA Site.

 

NOTES TO EDITOR

You are welcome to Look at the Pre-Clearly show Marketing campaign Online video and Obtain Official Site Take a look at Photographs for your use.

Imaginative Team for Marketing campaign Shoot
Model: Jessica Minh Anh | Hair: Massimo Morello from ONHAIR Company and KEVIN.MURPHY| Makeup: Michela Mele
Venues for Campaign Shoot
Ship: Costa Toscana | Lodge: Chapter Roma Italy

MEDIA Protection

Please allow me know if you would like to

  • Perform an exclusive interview with Jessica Minh Anh or Costa Cruises prior to the exhibit.
  • Send out a community correspondent to the present to cover it on 28 February 2022. We will provide the media with:
    • Return transportation from Milan to Savona before the ship cruises to Portofino solely for the present on 27 / 28 February 2022.
    • Dinner and a evening on board Costa Toscana on 27 February 2022 on request.
    • Crimson carpet entrance, entrance row seat, the grand catwalk, arranged media interviews with drinks and canapes on board on 28 February 2022 when the ship is at anchor in Portofino.
  • Receive formal pics and video clips suitable just after the show to protect it remotely.
  • Livestream the display on your social media platforms.

 

ABOUT JESSICA MINH ANH [Visit Website]

Supermodel and entrepreneur Jessica Minh Anh is the producer guiding some of the world’s most innovative Vogue x Sustainability tasks. She has revolutionized runways with remarkable visible concepts and highly effective messages.

Representing a new wave of creative entrepreneurs, Jessica embedded a constructive impression of resilience and energy into the new symbol of America, Just one Entire world Trade Centre. She hosted the tower’s initially ever party six months ahead of its opening, and highlighted a message of society integration. Jessica’s other record-making catwalks contain sky-significant phenomena on the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, and Petronas Twin Towers’ Skybridge, as nicely as her iconic “Catwalk-On-Water” collection in Sydney, Dubai, Paris, New York, and Hong Kong.

A sustainability advocate, Jessica famously remodeled renewable strength websites like the Hoover Dam and Gemasolar energy plant into the world’s newest runways. Her 2020 “Runway on the Runway” efficiently promoted the globally sustainable source chain at JFK airport in New York. Her Style x Sustainability sequence highlights bioGreen know-how, upcycling, and other inexperienced logistics methods throughout the 5 continents.

Jessica Minh Anh appeared along with Mayor of Paris, Canadian Minister, Japanese astronaut, Australian Olympic winner amongst other influential figures in the 5-year anniversary campaign of Paris Settlement on Local climate Modify. A TEDx keynote speaker and a leader of a really engaged younger generation, Jessica’s passion cuts to the coronary heart of the world problem, generating sustainable living a way of life choice.

 

 

ABOUT COSTA TOSCANA [Visit Website]

Costa Toscana is the new flagship of Costa Cruises, departing on her initial cruise on March 5, 2022, from Savona, with a 7 days-extensive itinerary in the Western Mediterranean. She has been intended to be a authentic travelling “smart city”, where sustainable methods and round economic climate principles are used to lessen environmental impact. Thanks to the use of liquefied organic fuel – the most innovative technological innovation for emissions reduction at this time readily available in the maritime sector introduced by Costa as the very first business in the entire world on 4 of its new ships – it will be possible to practically do away with the emission of sulfur oxides (zero emissions) and particulate make a difference (95-100% reduction) into the atmosphere, even though also significantly lowering nitrogen oxide (direct reduction of 85%) and CO2 (up to 20%) emissions.
The entire everyday supply of the ship will be fulfilled by transforming sea drinking water applying desalinators. Strength consumption will be minimized thanks to an clever strength efficiency process. In addition, 100% independent waste collection and recycling of products this sort of as plastic, paper, glass and aluminum will be carried out on board, which will be portion of an integrated approach aimed at employing circular financial state tasks. In addition, with its ships, Costa aims to encourage a model of tourism more and more inclusive, sustainable and close to the desires of local communities, in line with the concepts of its “Manifesto for worth-driven, sustainable and inclusive tourism”.

Costa Toscana is a tribute to Tuscany, it is the final result of an remarkable resourceful project, curated by Adam D. Tihany, to improve and provide to everyday living in a single place the finest of this superb Italian area, which presents its name to the ship, its decks, and key community areas. In order to make an authentically “Made in Italy” layout encounter, Costa Toscana’s home furniture, lighting, materials and equipment have been picked in collaboration with prestigious Italian organizations, this sort of as Molteni&C, Roda, Flos, Dedar, Rubelli, Kartell, Poltrona Frau and Alessi.

The gastronomic offer onboard is definitely amazing, with no much less than 21 dining establishments and areas focused to gastronomy. The new Archipelago restaurant provides guests a exclusive culinary encounter, with menus created by 3 of the world’s finest cooks: Bruno Barbieri, Hélène Darroze and Ángel León. The driftwood employed as attractive factors of the restaurant layout has been gathered many thanks to the “Guardians of the Coast”, the environmental instruction system for the protection of the Italian shoreline promoted by the Costa Crociere Foundation. For every single evening meal served at Archipelago, Costa Cruises will donate portion of the proceeds to the Costa Cruises Basis to help environmental and social assignments.

 

For even further details:

Costa Cruises press office environment – Tel. +39 010 5483523 / 010 5483068 – [email protected] 
Gabriele Baroni – Conversation Director – mob. +39 3497668013 – [email protected]
Rossella Carrara – V. P. Corporate Relations & Sustainability Costa Team – [email protected]
Davide Barbano – Media Relations manager – mob. 334 6525216 – [email protected] 
www.costapresscenter.com