December 11, 2023

Eurocean 2004

Life is an adventure

Agoda sees growing demand for last minute deals, launches new tool

AGODA has released GoLocal Tonight, a resource aimed at encouraging accommodation partners capitalise on the escalating development in direction of previous minute domestic bookings in this publish-COVID period.

With the uncertainty of new outbreaks, improvements in health and fitness protocols and past-minute journey constraints, Agoda’s details reveals a shift to queries for exact working day look at-ins, and it has created a GoLocal Tonight merchandise, providing even higher savings to fulfill this need.

“COVID has established a new class of traveller, just one who might beforehand have been articles to hang out at dwelling observing the latest Netflix blockbuster, but who is now so incentivised by the fantastic past-moment specials that they act on impulse for a improve of scene, determining the very same day to guide an right away stay,” explained Enric Casals, Regional Director Southeast Asia and Oceania, Agoda. 

“The GoLocal Tonight item launching across Asia Pacific allows resort and lodging associates to access these travellers and utilise stock that would if not continue to be unused. In trade, Agoda travellers receive additional bargains of up to 30{46dd52bca0123ad67b2d1222819e83fd0a56e45ca5068239f05f0c514f1e20f9} of their accommodation reservations.”

Agoda’s GoLocal Tonight has additional than 2,000 partners signed up to the campaign to-day in marketplaces across Asia Pacific such as Cambodia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Supported by a advertising marketing campaign concentrating on clients via email marketing and advertising, PR and social media, plus in-app and a focused BLT, the GoLocal Tonight product or service will roll-out from February 2021.

“We are frequently looking at impressive strategies to that we can assistance our partners’ wants and provide productive options that make improvements to occupancy.  This products is an extension of our productive GoLocal marketing campaign which helped push domestic vacation uptake across the globe throughout previous 12 months. GoLocal Tonight with its vastly attractive offers opens travel to a distinct variety of traveller.”