A guide to media and digital marketing

Find out from Google’s possess internet marketing industry experts precisely how they develop strategies that effectively reach every single marketing and advertising goal. This guidebook gives you an inside of look at how the Media Lab staff, which manages the media strategy for all of Google’s advertising and marketing campaigns, will get it performed. The media guide breaks down the team’s tactic into three measures, sharing specifically which Google adverts items the workforce uses — and in what buy — to push recognition, lead technology, online sales, offline gross sales, and app installs.