1. Context, generally
Although this is a world pandemic, its effect is area. We’ve uncovered it helpful to have that considering into the evaluation of our marketing and advertising strategies. Our world teams are providing assistance centrally, but we’ve uncovered it is finest to belief every market to make selections domestically. In other phrases: direction from the center, but selections on the floor.
At a incredibly simple degree, we have crafted out a centralized, shared spreadsheet for all compensated and owned strategies across markets, so we can capture and find out from what is being resolved domestically. Each and every