The Bermuda Tourism Authority (BTA) has introduced Douglas Trueblood as the organization’s future chief sales and marketing and advertising officer, filling a important post remaining vacant November 30, 2020. Trueblood, a veteran promoting leader with numerous world-wide knowledge in substantial-profile hospitality makes, is slated to start his responsibilities with the group February 1, 2021.
Trueblood will deal with all factors of the BTA’s income, marketing and advertising and communications to journey consumers, guided by the “Bermuda National Tourism Approach.” He replaces Victoria Isley, the BTA’s to start with chief revenue and advertising officer. Isley is now the main government officer of Investigate Asheville in Asheville, North Carolina. Trueblood will report to Glenn Jones, interim main government officer of the BTA.
“Douglas has the specific world wide experience, skillset and power required to direct our product sales and internet marketing endeavours,” reported BTA chairman Wayne Caines in a push announcement. “Bermuda’s pandemic administration and the BTA’s system-making have the island’s tourism products nicely-positioned for recovery as the earth prepares to return to vacation.”
Trueblood joins the BTA after serving in a senior management part at the Nassau Paradise Island Advertising Board, exactly where he managed up to a $20 million annual price range. Throughout his tenure in the Bahamas, he made productive advertising approaches and led a staff of 13, which drove revenue and promoted the location.
Before his most current job in the Caribbean, Trueblood labored for destinations, resorts and theme parks in the United States, Singapore, Japan, Dubai and Poland. Meantime, in the media arena, he has broad encounter providing strategic marketing initiatives for primary publications, including Billboard Magazine, The Hollywood Reporter and one particular of America’s most significant metropolitan U.S. newspapers, the Los Angeles Occasions.
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