Consumer research for your 2021 marketing plan

To plan for the new calendar year, marketers normally turn to the most the latest

To plan for the new calendar year, marketers normally turn to the most the latest year’s facts and insights to identify emerging traits and determine out which buyer behaviors are very likely to adhere about.

With a pandemic developing profound social, financial, and technological shifts, building feeling of 2020 may well look a close to impossible activity. But quite a few of the changes that took location final 12 months were not basically new. Rather, the pandemic acted as a catalyst to speed up behaviors presently underway. Most likely nowhere is this additional apparent than in consumers’ amplified integration of digital engineering into all features of their lives — like e-commerce, entertainment, instruction, and telemedicine.

This past yr also noticed a throughout the world press for social justice, a person that had implications for models throughout the globe.

The consequences of these external catalysts are not just heading to vanish at year’s conclude. To get all set for 2021 and further than, entrepreneurs will need to embrace agility in excess of certainty, make details and analytics portion of their enterprise system and present consumers with a additional private and seamless encounter — all whilst reassuring and reminding people that firms are getting the basic principles suitable.

How do we know this? Google has taken a look again at billions of lookup queries from 2020, as properly as client behaviors, surveys, and interviews, and landed on 5 key insights.

Acquire a further dive into the client study and details down below.