Marketing interview with Renato Fernandez

Interviewer:
What was your really to start with job?

Renato Fernandez:
I start off at eight yrs old as a cartoonist,

Interviewer:
Who are you?

Renato Fernandez:
I’m Renato Fernandez

I am the chief innovative officer of TBWAChiatDay Los Angeles.

Interviewer:
What does that signify?

Renato Fernandez:
I signify that I’m the boss.

Interviewer:
Why did you get into this small business?

Renato Fernandez:
Storytelling.

I like to convey to stories.

Interviewer:
What would I be shocked to locate on your desk?

Renato Fernandez:
An true newspaper.

I read them just about every single day.

Interviewer:
What is the most important misperception men and women have about you?

Renato Fernandez:
They confuse me with my twin brother.

Interviewer:
What is the finest qualified knowledge everyone has ever offered you?

Renato Fernandez:
Often operate for men and women that you admire.

Interviewer:
If you hadn’t selected this profession path, what

do you consider you would be performing suitable now?

Renato Fernandez:
These are tricky, religious questions…

Interviewer:
How would your staff describe you in 1 word?

Renato Fernandez:
Resilient.

Interviewer:
The place do you see on your own in ten yrs?

Renato Fernandez:
With any luck , having fun with the actuality that we built

the upcoming of advertising.