Marketing interview with Renato Fernandez

:01 Interviewer: What was your really to start with job? :06 Renato Fernandez: I start

:01

Interviewer:
What was your really to start with job?

:06

Renato Fernandez:
I start off at eight yrs old as a cartoonist,

:09

Interviewer:
Who are you?

:ten

Renato Fernandez:
I’m Renato Fernandez

:14

I am the chief innovative officer of TBWAChiatDay Los Angeles.

:sixteen

Interviewer:
What does that signify?

:seventeen

Renato Fernandez:
I signify that I’m the boss.

:19

Interviewer:
Why did you get into this small business?

:20

Renato Fernandez:
Storytelling.

:22

I like to convey to stories.

:24

Interviewer:
What would I be shocked to locate on your desk?

:26

Renato Fernandez:
An true newspaper.

:27

I read them just about every single day.

:30

Interviewer:
What is the most important misperception men and women have about you?

:32

Renato Fernandez:
They confuse me with my twin brother.

:35

Interviewer:
What is the finest qualified knowledge everyone has ever offered you?

:38

Renato Fernandez:
Often operate for men and women that you admire.

:41

Interviewer:
If you hadn’t selected this profession path, what

:42

do you consider you would be performing suitable now?

:45

Renato Fernandez:
These are tricky, religious questions…

:49

Interviewer:
How would your staff describe you in 1 word?

:fifty

Renato Fernandez:
Resilient.

:fifty two

Interviewer:
The place do you see on your own in ten yrs?

:55

Renato Fernandez:
With any luck , having fun with the actuality that we built

:fifty six

the upcoming of advertising.