November 29, 2023

Eurocean 2004

Life is an adventure

Rethinking your live events marketing plan

three. Get benefit of other articles shipping and delivery avenues

Just due to the fact an event has been planned does not indicate it has to transition to a electronic event. Specially due to the fact the production aspects that make for a nicely-finished event — like lights, sound, and staging — can be challenging, or even impossible, to pull off just about.

Get stock of the articles you meant to deliver at your event, and assume about how you can convey it to existence via other channels and formats. Do not neglect your brand’s owned channels: your website, email marketing channels, blogs, and social handles. For occasion, just one of our teams is considering getting articles that would have been shipped on phase and is, rather, exploring animated or text-centered video clip production that can be scaled via our articles marketing channels.

The future of activities marketing

Undoubtedly these occasions will deliver classes about the performance of remote get the job done and might make us reevaluate the number of occasions we hop on an plane or practice for a expert accumulating after we’re equipped. And that is a good point. But I believe that in-individual activities will finally return to stay, even if in a a little unique potential. Immediately after working from residence for just a small when now (primarily in comparison to my colleagues in the APAC region), I’m sensing that in-individual activities will be extra critical than at any time after the earth is equipped to go extra freely again.

At their main, expert activities are shared encounters. They remind us that we’re individuals bringing our exclusive personalities, talents, and interactions to get the job done with us to establish companies each and every day. But until eventually we can reinstate them, I’m thrilled to see how we rethink them for our recent occasions.

If you determine to go ahead with a electronic event, this tutorial to web hosting virtual activities on YouTube might enable.