December 2, 2023

Eurocean 2004

Life is an adventure

STB inks S$2 million deal with Klook to promote domestic tourism and local businesses

Hong Kong-based based journey activities and solutions reserving system Klook has been fast paced forming partnerships to boost tourism in Asia Pacific, lately with Grab and now with the Singapore Tourism Board (STB) in a S$2 million (US$1.forty seven million) domestic internet marketing partnership.

The partnership aims to push area tourism in the city-condition and way of living choices under the S$forty five million SingapoRediscover marketing campaign. The latter, released in July, is to to get locals to journey at dwelling to consider and “capture a sliver” of the S$34b that Singaporeans invested on abroad excursions in 2018.

The 7-month collaboration, which starts off this September, will aim on three spots: curated promotions for products and encounters, content material improvement, and digital internet marketing to increase invest.

Corporations – from accommodations and attractions to tour operators and dining establishments – will be inspired to create new products and encounters to encourage locals to investigate precincts this sort of as Orchard Road, Chinatown, Civic District and Katong-Joo Chiat.

A new partnership to boost area tourism in Singapore

“These new products and refreshed encounters
would also be curated into bespoke bundles with beautiful gives to enchantment to
diverse curiosity teams this sort of as foodies, out of doors lovers, benefit seekers
and weekend warriors – locals who like to continue to keep their weekends fresh and
thrilling,” mentioned STB and Klook in a joint assertion.

Examples contain pairing a stay at Mandarin
Orchard Singapore with an artwork jam session in the heart of Orchard Road or
complementing a stay at Hotel Mono in Chinatown with a nostalgic journey on
Trishaw Uncle Guided Tours.

STB and Klook will collaborate to generate
reliable stories, from video testimonials to livestreams, to solid a highlight on
hidden gems and benefit-for-money promotions, as well as to elevate the profile of
numerous dwelling-developed companies close to Singapore.

To even more increase the get to and searchability
of the numerous promotions and choices under this marketing campaign, the two associates will
also co-spend in digital internet marketing initiatives this sort of as lookup engine
internet marketing, show and social media advertising.

Lynette Pang, STB’s assistant main executive (internet marketing team), mentioned the tourism board and Klook share the identical obejctive – that is to inspire locals to investigate Singapore and aid dwelling-developed companies.

“We glance ahead to leveraging their
(Klook) digital internet marketing abilities and intensive network of associates to
amplify our efforts, as well as encouraging their customers to aid curated
area encounters, quality promotions and content material in the coming months,” she

Marcus Yong, Klook’s vice president for internet marketing, Asia Pacific, mentioned as a result of the partnership “we hope to carry back a feeling of joy and adventure as locals investigate their very own backyard”, as well as to aid “reignite the marketplace.” 

Discover out more about the STB-Klook marketing campaign right here.

Featured impression credit rating (Singapore Chinatown): urf/Getty Images