As it continues to length by itself from its hedonistic past and recalibrate as a enterprise-targeted spot, Las Vegas has rejigged its famed advertising slogan.
Gone is ‘What occurs in Vegas, stays in Vegas’, to be replaced with ‘What Comes about Here, Only Comes about Here’.
The new marketing campaign introduced during the Grammy Awards, producing Las Vegas the initially spot to ever position a 60-next advert during the worldwide broadcast of the party.
Las Vegas tapped into its roster of star-studded resident performers to showcase the spot.
The new advert options Live Nation residency artists Shania Twain, Christina Aguilera