Find out Puerto Rico has begun rolling out a new marketing campaign, #GoForPuertoRico, to persuade vacation to the Island subsequent January’s seismic action. The new innovative reminds tourists that Puerto Rico is open for tourism, focuses on the Island’s varied offerings and communicates that by traveling, readers are fueling local communities.
Puerto Rico had file-breaking quantities in lodging revenue, airport arrivals and meetings, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar year and expects to sustain the tourism momentum through 2020. From air entry currently being at an all-time high to developments in the lodging field, tourism quantities in 2019 surpassed the Island’s previous high. To notice: Lodging revenue achieved nearly $1 billion in the previous year. The island also acquired five.two million tourists across all airports in the course of the Island, which involve travelers, diaspora and checking out pals and relations.
The new marketing campaign builds upon Find out Puerto Rico’s model marketing campaign “Have We Fulfilled However?,” which re-released the island to the environment in April 2019. The marketing campaign showed off “the several factors that make Puerto Rico a unique and meaningful vacation spot,” including the hospitality of the Puerto Rican men and women, the delicacies, the festive spirit and considerable organic points of interest.
“Our vacation spot is prepared and carries on to receive readers not only in the San Juan area, but across all locations,” said Brad Dean, CEO of Find out Puerto Rico, in an official launch. “A way men and women can clearly show their guidance for the island is to vacation to Puerto Rico for their vacations, work outings, meetings, conferences and activities.” He adds that flights are working ordinarily to all airports, points of interest across the island are open and that all key resorts are accepting guests.
Leah Chandler, CMO of Find out Puerto Rico, reported the marketing campaign has launched across electronic banners, social and pre-roll in critical markets and in over-the-leading TV—the very first considering the fact that the DMO’s inception. “The all round impetus guiding the advancement of the marketing campaign is to remind men and women that the ideal way to support Puerto Rico is to go.”
To watch the “#GoForPuertoRico” innovative on line, visit YouTube.com/DiscoverPuertoRico.
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