Thought leaders on digital-first marketing

“You are unable to strengthen what you are unable to measure.” Amy Lanzi, EVP, North

“You are unable to strengthen what you are unable to measure.”

Amy Lanzi, EVP, North The united states Exercise Guide, Publicis Commerce
Pete Kim, CEO and Co-Founder, MightyHive

Now much more than at any time, a sturdy measurement system is crucial to optimize the success of your marketing.

Amy Lanzi and Pete Kim clarify why you need a complete and agile measurement prepare to keep up with the dynamic consumer. They explore the value of having access to the proper info sets, tools, and platforms, and share what alternatives they’ve implemented to discover incremental results for their customers.

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