How do you measure your advertising attempts in a time of upheaval? It’s a very stark question, and just one I’ve been asking myself a large amount currently. As the head of strategic analytics for Google Promoting, I’ve been wrestling with how and what to measure considering that the COVID-19 pandemic upended, well, all the things.
The pandemic has improved the own and specialist lives of anyone around the globe. Those people reading this likely get the job done in advertising. You could be reading from property or yet another distant spot, juggling loved ones commitments or property education, whilst working with the fact that complete campaigns have been suspended or substantially altered.