The Hong Kong Tourism Board (HKTB) has held its once-a-year tourism update where by it announced its most current campaigns to support advertise the city in a post pandemic globe.
Dane Cheng, HKTB govt director, explained to travel business representatives that the overall body was getting ready to start a new round of the Hong Kong Neighbourhoods marketing campaign.
In former yrs, the organisation spotlighted neighbourhoods such as Outdated City Central and Sham Shui Po, in a bid to emphasize Hong Kong’s neighborhood culture, cuisine and arts, as perfectly as stimulate readers to check out past the city’s top rated sights.
This yr, the organisation will focus on the West Kowloon District to tie in with the opening of M+ museum.
In excess of the last number of years, the district has remodeled into a cultural hub, housing new areas these kinds of as the Arts Park, the Xiqu Centre and Freespace.
In addition, if the pandemic scenario continues to be underneath control, HKTB will relaunch its mega events calendar.
The initially event to resume will be the Hong Kong Cyclothon, the city’s largest once-a-year biking event.
This calendar year, HKTB is discovering the likelihood of extending the route to contain Hong Kong’s segment of the Hong Kong-Zhuhai-Macao Bridge.
Other mega situations, these types of as the Hong Kong Wine & Dine Pageant, an “Online+Offline” format will be adopted which will introduce new things to sustain Hong Kong’s international visibility.
The HKTB will also keep on to lobby for worldwide significant-scale enterprise events and meetings to be hosted in Hong Kong in 2021 and beyond.
Cheng commented: “The worldwide financial system has started out to rebound with Asia predicted to recuperate faster and the mainland predicted to outperform other marketplaces in economic progress.
“Combined with the gradual easing of the pandemic scenario in Hong Kong, this tends to make it a good time for Hong Kong to additional raise its profile.
“As cross-border journey progressively resumes, the HKTB will start the Open up Household Hong Kong platform to perform significant-scale promotions in our resource marketplaces.”