Domestic travel will dominate Lunar New Year 2021, prepare early to capture demand: Sojern

LUNAR New 12 months, traditionally a hectic journey interval for some Asian marketplaces, will probably

LUNAR New 12 months, traditionally a hectic journey interval for some Asian marketplaces, will probably search different future calendar year, with the pandemic hunting nowhere close to remaining overcome. Domestic vacation will be the preserving grace for the field, as Sojern’s insights exhibit.

Sojern’s
most recent insights capture crucial APAC markets with the strongest Lunar New Yr
seasonality  – Singapore, Taiwan,
Thailand, Malaysia and Hong Kong.

The summary
of insights:

1. Demand from customers is
predominantly for domestic stays, with the exception of Hong Kong, where by far more
than 50% are wanting at global vacation.

2. Popular
dates are mainly in between Feb 11 (Thurs) to Feb 14 (Sunlight). There is also a surge
observed for the subsequent weekend.

3. At minimum
40% of travellers get started browsing a month prior to Lunar New 12 months, but Thailand
and Malaysia are exceptions.

4. In Hong
Kong, far more than 10% of travellers are wanting to stay for at least four times.

Centered on
the existing insights, Sojern makes the following tips:

1. Launch
your marketing campaign at minimum one particular thirty day period prior to Lunar New Calendar year to successfully
capitalise on demand. Upweight two weeks ahead of Lunar New Calendar year for the closing
press

2. Take into consideration
operating two forms of promotions/deals: a single for the most well known interval (11
to 14 Feb), and the other to really encourage longer stays of a lot more than 3 days to
fill up your rooms

3. Emphasis on
domestic travellers, other than for Hong Kong.

For much more insights and data, click below.